Strategic Planning: Set comprehensive action plans for all digital marketing, with a specific focus on optimizing owned media channels such as Meta and TikTok.
Campaign Management: Act as the project manager for big campaigns, including briefing agencies to ensure a suitable combination of media is utilized for maximum impact.
Performance Analysis: Measure and report performance rigorously, assessing all activities against business goals (ROI and KPIs).
Resource & Strategy Control: Oversee Budget Control and Vendor Control while driving the overall Media and Content Strategy.
Digital Transformation: Lead the digital transformation of customer touch points to modernize the user experience.
Cross-Functional Alignment: Manage cross-organizational digital customer touch point adjustment, ensuring consistency and alignment across all departments.
คุณสมบัติ
ประสบการณ์การทำงาน:
2
ระดับการศึกษา:
ปริญญาตรีขึ้นไป
สาขาที่เกี่ยวข้อง:
Digital Marketing or related field
อื่น ๆ ที่ต้องการ:
Bachelor’s degree or higher education in Communications, Marketing, Business Administration or related fields
Having experience in digital marketing or related field at least 2 years
Strong professional knowledge and understanding of social media, digital and online marketing, including web analytics and digital social measurement
Excellent organizational and project management abilities
Proficiency in digital marketing, including digital strategy on paid media, owned media, earned media, and project management.
Good ability in analytical skills and logical thinking
Excellent in communication, collaboration, and good team player
Creative thinker, detail-oriented, deadline focus, passionate about technology, and up-to-date in digital trends
Good command of English both speaking and writing with a TOEIC score of at least 550
